1.1 Background of the Study
Drug abuse remains a pressing social issue globally, with youth being particularly vulnerable. Films have emerged as powerful tools for raising awareness, offering both cautionary tales and educational content about the dangers of substance abuse. In Nigeria, Nollywood and other local film industries have addressed this topic through engaging storytelling and relatable characters (Adamu & Ibrahim, 2023). In Bali Local Government Area, Taraba State, where youth drug abuse is a growing concern, the strategic use of films could significantly contribute to prevention efforts and public education (Garba, 2024).
1.2 Statement of the Problem
Despite ongoing efforts to combat drug abuse in Bali, many youths remain uninformed about the long-term consequences of substance use. Films, with their ability to combine education and entertainment, present an underutilized medium for addressing this issue. However, the effectiveness of films in raising awareness about drug abuse in Bali has not been adequately explored, leaving a gap in strategies to combat this societal challenge (Yusuf, 2023).
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study highlights the potential of films to contribute to drug abuse prevention strategies, offering insights for stakeholders to design impactful media campaigns.
1.7 Scope and Limitations of the Study
The study focuses on the role of films in raising drug abuse awareness in Bali Local Government Area, Taraba State.
1.8 Operational Definition of Terms
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